Campaign DescriptionThruPlays2,857 Cost per result₹0.09 Amount spent₹256.75
Video Awareness & ThruPlay Campaign
This video advertising campaign focused on generating ThruPlays, helping measure how many times the video was watched through the platform's defined ThruPlay metric.
The campaign recorded 2,857 ThruPlays at a reported cost per result of ₹0.09, with a total spend of ₹256.75. This demonstrates the use of paid video promotion to measure content engagement and audience response.
Campaign Focus
Key performance objective
Video awareness, content engagement, and ThruPlay measurement.
Strategy & Execution
The campaign was built around video awareness and Meta's ThruPlay measurement. The focus was on getting the promotional video in front of an audience at an efficient cost and using engagement data to understand whether the creative was successfully holding viewer attention.
Performance Insight
The campaign recorded 2,857 ThruPlays at ₹0.09 per result with ₹256.75 spent. The performance provides a useful awareness benchmark and can guide future decisions around video hooks, audience targeting, creative length and retargeting opportunities.