Content Strategy
Good content answers a real question your customer is already asking. I map out blog, video and email content around genuine search intent and buying stages, so every piece of content has a job to do — not just something to fill a calendar.
WHAT'S INCLUDED
- Content strategy mapped to the buyer journey
- SEO-optimised blog writing and editing
- Email newsletter strategy and copy
- Video and short-form content scripting
- Quarterly content performance review
BEST FOR
- Businesses wanting long-term organic authority
- B2B brands with longer sales cycles
- Anyone wanting to build genuine trust with an audience
- Brands that need a real content voice, not filler
Social Media Marketing
A content calendar without a strategy behind it rarely moves the needle. I build social media plans for Instagram, Facebook and LinkedIn that are tied to actual business goals — awareness, leads or direct sales — and manage everything from creative direction to community engagement.
WHAT'S INCLUDED
BEST FOR